- On March 9, 2017
Wayne Pacelle’s “The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals,” is now available in paperback (3/21/2017). Released in April 2016, “The Humane Economy” went on to become a New York Times, Washington Post, and Los Angeles Times bestseller. In the book, he lays out his vision and a framework for how companies and industries traditionally associated with animal pain and cruelty and begin to migrate away from such practices and towards ones that remove animals from the equation entirely or greatly reduce their suffering.
“The Humane Economy” presents many examples of companies that have and are making the transition to more humane business practices. These include Petco and PetSmart which focus on selling pet supplies rather than animals, as traditional pet stores typically do. Instead, Petco and PetSmart hold weekend adoption events that place shelter cats and dogs in loving, forever homes, avoiding abusive puppy mills, an industry that The HSUS campaigns vigorously to curtail.
Other industries and companies discussed in the book are major food retailers such as Whole Foods, Chipotle, and Walmart that are increasingly relying on suppliers of eggs from hens not confined to battery cages and pork from suppliers that do not confine sows to restrictive gestation crates. In the entertainment industry, Sea World announced in 2016 that it would retire its orca act and cease its captive breeding program; in the same year, Ringling Bros. retired its elephants just prior to a dramatic announcement in 2017 that it would close its animal-based circus altogether.
In addition to well-known companies with a long history, there are also entrepreneurs building startups founded on the principle of humane regard for animals. Some companies have developed for retail sale plant-based proteins that mimic animal products for taste and texture without any of the cruelty, antibiotic-resistant bacteria, or other offenses to both man and animals. Filmmakers now rely on computer-generated imagery instead of animals to create breathtakingly real scenes depicting animals. Notable films that have used this technology include “Noah” and “Rise of the Planet of the Apes.”
Such transformational change has been hard-won, but the ongoing efforts of those committed to the cause of animal welfare have begun to chip away at the long-held resistance to change among the world’s largest companies. As Wayne notes in “The Humane Economy,” the pressure to change also comes from consumers — those who buy the products and patronize these companies. In the end, making the move to practices that reduce suffering and cruelty is simply good commerce and will be reflected in the bottom lines of all businesses whose operations affect animals.
“The Humane Economy is a brilliant book that celebrates the truth: our economic wellbeing is inextricably linked to the wellbeing of animals. This book is an important moral and pragmatic blueprint for humane, enlightened prosperity for all.” — U.S. Senator Cory Booker
“[A] fascinating read about big thinkers, investors and others who are seeking new ways of doing business with less animal suffering.” — Kathleen Parker, Chicago Tribune
“A critically important read for anyone who cares about business success or animals — or, like so many of us, both.” — Jack Welch, founder of the Jack Welch Management Institute
“The Humane Economy reminds us that in order to reach their highest ethical potential, businesses must embrace the values of protecting animals and eliminating cruelty. I recommend this book to every consumer and corporate CEO. It’s a 21st century blueprint for both conscious business and social progress.” — John Mackey, co-CEO and founder, Whole Foods Market
“A compelling book with a special message.” — Fred Barnes, Wall Street Journal
“[In] a hopeful follow-up to his 2011 best seller, The Bond, Pacelle explores how innovative entrepreneurs, Fortune 500 CEOs, and scientists are rallying around this social movement and leading us forward by eliminating cruel historic practices.” — Philadelphia Style
“The Humane Economy reveals how public awareness to the plight of animals that serve our economy is driving unprecedented change… Isn’t this one of the biggest spiritual issues of our time?”—Oprah Winfrey
“An excellent new book… It’s astonishing how sensitive companies are becoming to public opinion about animals… This is a humane revolution, and Pacelle… has been at the forefront of it… A hopeful vision.”—Nicholas Kristof, New York Times
“Invigorating… Pacelle has accomplished remarkable things… and anyone concerned with the lives and deaths of animals should be grateful he’s out there.”—Salon
Wayne Pacelle’s Book Tours and Public Appearances
You can find book tour events along with dates and details on Wayne’s Events Calendar. The calendar also contains all of Wayne’s appearances throughout the year as they are finalized.
Humane Economy Discussion Videos
Wayne Pacelle’s Google Talk discussing “The Humane Economy”
Discussion with Cory Booker, Kathleen Parker & Wayne Pacelle
Wayne Pacelle at the 2016 Gaithersburg Book Festival